Strategy
Planning research
I focused on key topics to maximise each conversation, then collected and sorted the learnings thematically.
Client
Rookie
"If somebody is willing to be paid at each milestone consistently, it’s going to conflict with some big media companies."
Client
Agency
"If the budget estimate isn’t listed, either it's not going to be big enough or the client is just fishing."
Client
ROOKIE
Extremely busy and might want to be able to automatically reply to people.
Client
Agency
“The further down you scroll, the less I can associate a text with an image (referring to the categories).”
Client
ROOKIE
“Does not like Fiverr or Upwork. Has tried them but isn’t satisfied, as there was no human touch to it.”
Client
ROOKIE
“Feels like, as a creator, he should be the one to suggest a price.”
Client
Agency
“Invoices creators at the end of each month and saves a couple of days each month to get it done.”
Client
Agency
“Suggests that we insist on the fact that if the work is accepted, we release payment to the creator.”
Client
Agency
“Email notifications would be essential for them to track activity on the platform.”
Client
rookie
“AR has a lot of compelling use cases and can be achieved with a minimum of added equipment.”
Profiling
Defining users
We identified three personas, each with different levels of tech familiarity and unique needs and pains. We used these insights to guide our design choices.
Rookie
This is new
"I need to know what the ROI will be as this is a new way for me to communicate."
Agency
XR is my business
"I work or own an agency, and know what skills I need. I have my own payment processes."
Creator
XR is my craft
"I want to work on the best possible projects. I need my clients serious and committed."
Creator
Expert
Often feels clients' budgets and delivery timelines don't make sense.
Creator
XR Agency
Always goes to multiple sources to get the information he needs when it comes to learning new features and developments.
Creator
XR Agency
"Clients don’t always know what they want."
Creator
XR Agency
"Creators want to do work they feel great about, and clients want to feel like they're getting good value."
Creator
Expert
"You should let creators explain exactly what they are delivering to the client; otherwise, you expose yourselves to big problems."
Creator
XR Expert
Likes the idea of being protected by the payment being held in escrow.
Creator
XR Agency
"Clients need to be provided with guidelines for pricing; they can’t just wing it."
Creator
Expert
"We struggle to maintain a portfolio that is up to date. It takes too much time."
Creator
Expert
"Communication is definitely what builds trust between two parties."
Creator
XR agency
Needs more clarity on how he is charged. His understanding was that clients were charged a platform fee on top.
Creator
Expert
“Is my I.P. protected?”
Ideation
Testing prototypes
I used live remote user testing as validation method. We tested two routes which varied in their layouts and project management structure.
